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HW-759 management MCQ
1) The 2008 Olympics in Beijing was the most digital Olympics to date for each of the following
reasons except:
a. many of the tickets were purchased online by people worldwide, using Beijing
Gehue Ticketmaster, in what is called business-to-business (B2B) e-commerce.
b. the International Olympic Committee launched a YouTube channel to broadcast
clips that were accessible in many developing countries.
c. millions watched the Olympics through online videos and Internet-enabled cell
phones and other mobile devices.
d. Global Positioning Systems (GPS) were used to track the position of sailing and
rowing boats.
2) EC can take several forms depending on the degree of digitization of the following three
dimensions:
a. the product or service sold, the process and the delivery method.
b. the business process, the collaboration and the transaction.
c. the payment method, the delivery method and the production method.
d. the marketing channel, the agent and the collaboration method.
3) Purely physical companies are referred to as ________ companies, whereas companies that are engaged only in EC are considered ________ companies.
a. pure play; virtual
b. brick-and-mortar; virtual
c. click-and-mortar; click-and-brick
d. virtual; pure play
4) A business, such as Apple, doing online transactions with its trading partners is an example
of ________.
a. B2B
b. B2C
c. e-CRM
d. EDI
5) ________ refers to the second-generation of Internet services that let people collaborate and
share information online in new ways such as social networks and wikis.
a. Virtual Web
b. Media Web
c. Web 2.0
d. Social Web
6) Which of the following is not a characteristic of the Digital Revolution?
a. Many business processes expedited by up to 50 percent
b. Intelligent search agents to help manage information overload
c. A high rate of obsolescence
d. Fraud and other cybercons carried out via the Internet
7) Many companies employ a(n) ________, which is a gateway for customers, employees, and
partners to reach corporate information and to communicate with the company.
a. corporate portal
b. intranet
c. extranet
d. social network
8) The digital enterprise shifts the focus from managing individual information resources such as
devices, applications and data to ________ that define the business and ultimately deliver
value to customers and end users.
a. developing models
b. orchestrating the services and workflows
c. organizing supply chains
d. transforming revenue models
9) Because the rate of change and the level of uncertainty in the marketplace are expected to
accelerate, organizations are __________.
a. unable to react quickly enough to threats and opportunities.
b. operating under increasing pressures to produce more products, faster, and with
fewer resources.
c. making fewer decisions and/or decisions less frequently.
d. considering less information when making decisions.
10) Large private organizational buyers and government agencies make large-volume or large-value purchases through ________, also known as reverse auctions.
a. electronic tendering systems
b. online direct marketing
c. name-your-own-price models
d. viral marketing
11) Benefits of EC to organizations include each of the following except:
a. cost reduction.
b. information security.
c. supply chain improvements.
d. efficient procurement.
12) All of the following are benefits of EC to society except:
a. more public services.
b. closing the digital divide.
c. fewer permits and less tax.
d. improve homeland security.
13) Eastern Mountain Sports introduced ________ tools in order to increase collaboration,
information sharing and communication among stores and their employees, suppliers and
customers.
a. business intelligence
b. B2B
c. B2C
d. Web 2.0
14) Traditional and electronic markets have three main functions which include each of the
following except:
a. matching buyers and sellers.
b. facilitating the exchange, purchase or transfer of information, goods, services
and payments associated with transactions.
c. financing the transformation of raw materials into finished products.
d. providing an institutional infrastructure, such as a legal and regulatory framework that
enables the efficient functioning of the market.
15) The cost curves of digital products differ from the cost curves of physical products because
in digitization __________.
a. most costs are variable and fixed costs are low
b. most costs are fixed and variable costs are very low
c. most costs are fixed, but variable costs are high
d. all costs are variable
16) Activities related to order fulfillment, inventory management, purchasing from suppliers,
accounting and finance, packaging and delivery are done in what is termed the ________ of
the business.
a. front end
b. back end
c. infrastructure
d. intermediary
17) Insurance companies and hotels sell services through storefronts called ________.
a. RSS
b. browsers
c. portals
d. wikis
18) Human or electronic intermediaries attempt to reduce each of the following limitations of
direct interaction except:
a. search costs.
b. lack of privacy.
c. contract risk.
d. product distribution.
19) Customized catalogs are especially useful in B2B e-commerce for each of the following
reasons except:
a. e-catalogs can be designed to show only the items that the employees in a
specific organization are allowed to purchase.
b. Intranets, in particular, can deliver customized catalogs to different business
customers.
c. e-catalogs can show the buyer’s ID number for the item, model, or SKU number
rather than the seller’s ID numbers.
d. e-catalogs can be customized to show the same item to different customers at
different prices, reflecting discounts or purchase-contract agreements.
20) E-catalogs have several common characteristics. Which of the following is not a characteristic of e-catalogs?
a. Easy to create without advanced information technology
b. Easy to update product information
c. Easy to customize
d. Good search and comparison capabilities
21) A(n) ________ is an order-processing technology that allows customers to accumulate items
they wish to buy while they continue to shop.
a. intelligent agent
b. e-fulfillment agent
c. electronic shopping cart
d. mobile portal
22) All of the following are benefits of e-auctions to buyers except:
a. can liquidate large quantities quickly.
b. convenience of bidding anywhere and anytime.
c. opportunity to bargain.
d. opportunities to find unique items.
23) ________ are audio fi les that enable companies to deliver audio-specific content, including
music, speeches, radio-style presentations and more.
a. Blogs
b. Mashups
c. Podcasts
d. Wikis
24) According to Internet Retailer (2007), approximately ________ percent of adult U.S. Internet
users shop online or research offline sales online.
a. 25
b. 45
c. 65
d. 85
25) All of the following categories have been selling well online except:
a. groceries.
b. travel.
c. cars.
d. health and beauty.
Answer will be sent by email as attachment.
reasons except:
a. many of the tickets were purchased online by people worldwide, using Beijing
Gehue Ticketmaster, in what is called business-to-business (B2B) e-commerce.
b. the International Olympic Committee launched a YouTube channel to broadcast
clips that were accessible in many developing countries.
c. millions watched the Olympics through online videos and Internet-enabled cell
phones and other mobile devices.
d. Global Positioning Systems (GPS) were used to track the position of sailing and
rowing boats.
2) EC can take several forms depending on the degree of digitization of the following three
dimensions:
a. the product or service sold, the process and the delivery method.
b. the business process, the collaboration and the transaction.
c. the payment method, the delivery method and the production method.
d. the marketing channel, the agent and the collaboration method.
3) Purely physical companies are referred to as ________ companies, whereas companies that are engaged only in EC are considered ________ companies.
a. pure play; virtual
b. brick-and-mortar; virtual
c. click-and-mortar; click-and-brick
d. virtual; pure play
4) A business, such as Apple, doing online transactions with its trading partners is an example
of ________.
a. B2B
b. B2C
c. e-CRM
d. EDI
5) ________ refers to the second-generation of Internet services that let people collaborate and
share information online in new ways such as social networks and wikis.
a. Virtual Web
b. Media Web
c. Web 2.0
d. Social Web
6) Which of the following is not a characteristic of the Digital Revolution?
a. Many business processes expedited by up to 50 percent
b. Intelligent search agents to help manage information overload
c. A high rate of obsolescence
d. Fraud and other cybercons carried out via the Internet
7) Many companies employ a(n) ________, which is a gateway for customers, employees, and
partners to reach corporate information and to communicate with the company.
a. corporate portal
b. intranet
c. extranet
d. social network
8) The digital enterprise shifts the focus from managing individual information resources such as
devices, applications and data to ________ that define the business and ultimately deliver
value to customers and end users.
a. developing models
b. orchestrating the services and workflows
c. organizing supply chains
d. transforming revenue models
9) Because the rate of change and the level of uncertainty in the marketplace are expected to
accelerate, organizations are __________.
a. unable to react quickly enough to threats and opportunities.
b. operating under increasing pressures to produce more products, faster, and with
fewer resources.
c. making fewer decisions and/or decisions less frequently.
d. considering less information when making decisions.
10) Large private organizational buyers and government agencies make large-volume or large-value purchases through ________, also known as reverse auctions.
a. electronic tendering systems
b. online direct marketing
c. name-your-own-price models
d. viral marketing
11) Benefits of EC to organizations include each of the following except:
a. cost reduction.
b. information security.
c. supply chain improvements.
d. efficient procurement.
12) All of the following are benefits of EC to society except:
a. more public services.
b. closing the digital divide.
c. fewer permits and less tax.
d. improve homeland security.
13) Eastern Mountain Sports introduced ________ tools in order to increase collaboration,
information sharing and communication among stores and their employees, suppliers and
customers.
a. business intelligence
b. B2B
c. B2C
d. Web 2.0
14) Traditional and electronic markets have three main functions which include each of the
following except:
a. matching buyers and sellers.
b. facilitating the exchange, purchase or transfer of information, goods, services
and payments associated with transactions.
c. financing the transformation of raw materials into finished products.
d. providing an institutional infrastructure, such as a legal and regulatory framework that
enables the efficient functioning of the market.
15) The cost curves of digital products differ from the cost curves of physical products because
in digitization __________.
a. most costs are variable and fixed costs are low
b. most costs are fixed and variable costs are very low
c. most costs are fixed, but variable costs are high
d. all costs are variable
16) Activities related to order fulfillment, inventory management, purchasing from suppliers,
accounting and finance, packaging and delivery are done in what is termed the ________ of
the business.
a. front end
b. back end
c. infrastructure
d. intermediary
17) Insurance companies and hotels sell services through storefronts called ________.
a. RSS
b. browsers
c. portals
d. wikis
18) Human or electronic intermediaries attempt to reduce each of the following limitations of
direct interaction except:
a. search costs.
b. lack of privacy.
c. contract risk.
d. product distribution.
19) Customized catalogs are especially useful in B2B e-commerce for each of the following
reasons except:
a. e-catalogs can be designed to show only the items that the employees in a
specific organization are allowed to purchase.
b. Intranets, in particular, can deliver customized catalogs to different business
customers.
c. e-catalogs can show the buyer’s ID number for the item, model, or SKU number
rather than the seller’s ID numbers.
d. e-catalogs can be customized to show the same item to different customers at
different prices, reflecting discounts or purchase-contract agreements.
20) E-catalogs have several common characteristics. Which of the following is not a characteristic of e-catalogs?
a. Easy to create without advanced information technology
b. Easy to update product information
c. Easy to customize
d. Good search and comparison capabilities
21) A(n) ________ is an order-processing technology that allows customers to accumulate items
they wish to buy while they continue to shop.
a. intelligent agent
b. e-fulfillment agent
c. electronic shopping cart
d. mobile portal
22) All of the following are benefits of e-auctions to buyers except:
a. can liquidate large quantities quickly.
b. convenience of bidding anywhere and anytime.
c. opportunity to bargain.
d. opportunities to find unique items.
23) ________ are audio fi les that enable companies to deliver audio-specific content, including
music, speeches, radio-style presentations and more.
a. Blogs
b. Mashups
c. Podcasts
d. Wikis
24) According to Internet Retailer (2007), approximately ________ percent of adult U.S. Internet
users shop online or research offline sales online.
a. 25
b. 45
c. 65
d. 85
25) All of the following categories have been selling well online except:
a. groceries.
b. travel.
c. cars.
d. health and beauty.
Answer will be sent by email as attachment.
