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HW-760 Management MCQ 51-75
51) All of the following are true of dynamic pricing except:
a. anonymity often is a key ingredient.
b. buyers and sellers interact with bids and offers in real time.
c. e-malls are a prime example of this pricing model.
d. a deal is struck when there is an exact match between a buyer and a seller on price,
volume, and other variables, such as location or quality.
52) Denver Boards, a B2B manufacturer of snowboard equipment, can reach and target new retail customers in order to grow its online business by __________.
a. hiring an affiliation service to drive traffic to its website
b. reviewing POS data
c. mining data
d. advertising in traditional media
53) The e-SCM process that includes integrated production and distribution processes is
____________.
a. supply chain replenishment
b. collaborative planning
c. e-procurement
d. e-logistics
54) When planning, designing and implementing integrated supply chain operations, management requires a holistic focus that takes into account all of the following primary factors except:
a. strategy, structure, and people.
b. location and revenues.
c. IT and business processes.
d. culture, including performance measurement, monitoring, and incentives.
55) Which of the following about supply chain problems is not true?
a. Supply chains in military and business operations have been plagued with problems for
generations.
b. Supply chain problems have sometimes caused armies to lose wars and companies to
go out of business.
c. Supply chain problems are most apparent in complex supply chains.
d. Supply chain problems are lowest when many business partners are involved.
56) The last fifteen orders from a manufacturer to its suppliers range from $100,000 to
$8,750,000. This is an example of ___________.
a. the bullwhip effect
b. demand manipulation
c. supply inadequacy
d. order instability
57) Software that helps integrate different types of information systems among collaborating
companies is called __________.
a. middleware
b. browser technology
c. collaborative software
d. extranet technology
58) All of the following are types of communication and collaboration done in real time except:
a. blogging.
b. webinars.
c. instant messaging.
d. VoIP.
59) The Lotus Notes/Domino suite includes all of the following except:
a. instant video.
b. document management.
c. database.
d. communication support.
60) All of the following apply to instant video except:
a. It evolved from the spread of instant messaging and Internet telephony.
b. The idea is for a kind of video chat room that allows users to chat in real time and see
the people they are communicating with.
c. It is the natural result of wanting to link people via both voice and audio.
d. The highest quality approach is to add video cameras to the participants’ computers.
61) An example of G2C is ____________.
a. an employee at the Chamber of Commerce gets local demographic data from a U.S.
census site.
b. a driver applies for and pays for the renewal of his auto tag online.
c. a road contractor uses the Internet to submit a closed bid on a paving contract.
d. a regional hospital conducts an online reverse auction for cleaning supplies.
62) All of the following are potential advantages of e-learning except:
a. college professors are anxious to develop new online courses.
b. knowledge retention is higher.
c. learning time is reduced.
d. it costs less to deliver education online than in a traditional classroom.
63) One of the facilitators of e-learning is ________ technology such as wikipedia.org.
a. Web 2.0
b. Blackboard
c. WebCT
d. Macromedia
64) All of the following describe Second Life (SL) and SL Educators (SLED) except:
a. SLED sponsors meet-and-greet events in SL, helping real-life educators to connect with
each other.
b. Educators have been slow to embrace SL because of the complexity of its media-rich
features.
c. Students and educators can work together in SL from anywhere in the world as part of a
globally networked virtual classroom environment.
d. Using SL as a supplement to traditional classroom environments provides new
opportunities for enriching existing curricula.
65) More and more people are willing to pay for digital music, as shown by the success of
___________.
a. Napster
b. Kazaa
c. iTunes
d. P2P
66) The exclusive online publication of Stephen King’s e-book Riding the Bullet ____________.
a. was a failure because the cost of the book was too high.
b. produced very few sales.
c. was an unqualified success and established electronic publishing as a legitimate
competitor for traditional publishers.
d. was disrupted by hackers who breached security, then distributed free copies of the
book.
67) A major purpose of an organizational knowledge base is to support and allow ____________.
a. knowledge sharing.
b. e-learning.
c. responsible blogging.
d. organizational capital.
68) Food Lion is a U.S. supermarket chain that relies on ________ to compete against Wal-Mart
and other stores.
a. low prices and vast selection
b. m-commerce technology for customer convenience
c. huge online selection and fast delivery
d. organic and unique gourmet foods
69) The development of m-commerce is being driven by all of the following technological,
business, social, and economic factors except:
a. the transition to a manufacturing economy.
b. the widespread availability of more powerful mobile devices.
c. the growth of a handset culture and mobile workforce.
d. the improved price/performance of mobile services.
70) As in e-commerce, m-commerce B2C applications are concentrated in each of the following
areas except:
a. retail shopping.
b. advertising.
c. telecommunications.
d. financial.
71) A ________ is suitable for mobile users who need to make very short-range device-to-device
wireless connections within a small space, such as a single room, and most commonly with
Bluetooth.
a. personal area network
b. local area network
c. wireless area network
d. Wi-Fi area network
72) The major enterprise mobile applications are all of the following except:
a. e-mail and cell phone contacts.
b. sales force automation.
c. field force automation.
d. research and development.
73) You are walking near a coffee shop and suddenly your cell phone beeps with a message:
“Come inside and get a free biscotti with any purchase.” This is an example of ___________.
a. permission marketing.
b. location-based advertising.
c. customer relationship management.
d. m-commerce.
74) Wikipedia is a free online collaborative encyclopedia that had to resolve each of the following problems except:
a. people with malicious agendas posting false information.
b. competition from the bigger Encyclopedia Britannica.
c. poor or substandard quality of the content.
d. invasions of privacy.
75) Perspectives about Web 2.0 include all of the following except:
a. Web 2.0 is organized around pages, software, technology, individuals, and corporations.
b. Web 2.0 has become the framework for bringing together the contributions of millions
of people to enhance creativity, information sharing, and collaboration.
c. Web 2.0 communities are one of the most powerful influences on society.
d. Web 2.0 stands to greatly improve internal business processes and marketing.
Answer will be sent by email as attachment.
a. anonymity often is a key ingredient.
b. buyers and sellers interact with bids and offers in real time.
c. e-malls are a prime example of this pricing model.
d. a deal is struck when there is an exact match between a buyer and a seller on price,
volume, and other variables, such as location or quality.
52) Denver Boards, a B2B manufacturer of snowboard equipment, can reach and target new retail customers in order to grow its online business by __________.
a. hiring an affiliation service to drive traffic to its website
b. reviewing POS data
c. mining data
d. advertising in traditional media
53) The e-SCM process that includes integrated production and distribution processes is
____________.
a. supply chain replenishment
b. collaborative planning
c. e-procurement
d. e-logistics
54) When planning, designing and implementing integrated supply chain operations, management requires a holistic focus that takes into account all of the following primary factors except:
a. strategy, structure, and people.
b. location and revenues.
c. IT and business processes.
d. culture, including performance measurement, monitoring, and incentives.
55) Which of the following about supply chain problems is not true?
a. Supply chains in military and business operations have been plagued with problems for
generations.
b. Supply chain problems have sometimes caused armies to lose wars and companies to
go out of business.
c. Supply chain problems are most apparent in complex supply chains.
d. Supply chain problems are lowest when many business partners are involved.
56) The last fifteen orders from a manufacturer to its suppliers range from $100,000 to
$8,750,000. This is an example of ___________.
a. the bullwhip effect
b. demand manipulation
c. supply inadequacy
d. order instability
57) Software that helps integrate different types of information systems among collaborating
companies is called __________.
a. middleware
b. browser technology
c. collaborative software
d. extranet technology
58) All of the following are types of communication and collaboration done in real time except:
a. blogging.
b. webinars.
c. instant messaging.
d. VoIP.
59) The Lotus Notes/Domino suite includes all of the following except:
a. instant video.
b. document management.
c. database.
d. communication support.
60) All of the following apply to instant video except:
a. It evolved from the spread of instant messaging and Internet telephony.
b. The idea is for a kind of video chat room that allows users to chat in real time and see
the people they are communicating with.
c. It is the natural result of wanting to link people via both voice and audio.
d. The highest quality approach is to add video cameras to the participants’ computers.
61) An example of G2C is ____________.
a. an employee at the Chamber of Commerce gets local demographic data from a U.S.
census site.
b. a driver applies for and pays for the renewal of his auto tag online.
c. a road contractor uses the Internet to submit a closed bid on a paving contract.
d. a regional hospital conducts an online reverse auction for cleaning supplies.
62) All of the following are potential advantages of e-learning except:
a. college professors are anxious to develop new online courses.
b. knowledge retention is higher.
c. learning time is reduced.
d. it costs less to deliver education online than in a traditional classroom.
63) One of the facilitators of e-learning is ________ technology such as wikipedia.org.
a. Web 2.0
b. Blackboard
c. WebCT
d. Macromedia
64) All of the following describe Second Life (SL) and SL Educators (SLED) except:
a. SLED sponsors meet-and-greet events in SL, helping real-life educators to connect with
each other.
b. Educators have been slow to embrace SL because of the complexity of its media-rich
features.
c. Students and educators can work together in SL from anywhere in the world as part of a
globally networked virtual classroom environment.
d. Using SL as a supplement to traditional classroom environments provides new
opportunities for enriching existing curricula.
65) More and more people are willing to pay for digital music, as shown by the success of
___________.
a. Napster
b. Kazaa
c. iTunes
d. P2P
66) The exclusive online publication of Stephen King’s e-book Riding the Bullet ____________.
a. was a failure because the cost of the book was too high.
b. produced very few sales.
c. was an unqualified success and established electronic publishing as a legitimate
competitor for traditional publishers.
d. was disrupted by hackers who breached security, then distributed free copies of the
book.
67) A major purpose of an organizational knowledge base is to support and allow ____________.
a. knowledge sharing.
b. e-learning.
c. responsible blogging.
d. organizational capital.
68) Food Lion is a U.S. supermarket chain that relies on ________ to compete against Wal-Mart
and other stores.
a. low prices and vast selection
b. m-commerce technology for customer convenience
c. huge online selection and fast delivery
d. organic and unique gourmet foods
69) The development of m-commerce is being driven by all of the following technological,
business, social, and economic factors except:
a. the transition to a manufacturing economy.
b. the widespread availability of more powerful mobile devices.
c. the growth of a handset culture and mobile workforce.
d. the improved price/performance of mobile services.
70) As in e-commerce, m-commerce B2C applications are concentrated in each of the following
areas except:
a. retail shopping.
b. advertising.
c. telecommunications.
d. financial.
71) A ________ is suitable for mobile users who need to make very short-range device-to-device
wireless connections within a small space, such as a single room, and most commonly with
Bluetooth.
a. personal area network
b. local area network
c. wireless area network
d. Wi-Fi area network
72) The major enterprise mobile applications are all of the following except:
a. e-mail and cell phone contacts.
b. sales force automation.
c. field force automation.
d. research and development.
73) You are walking near a coffee shop and suddenly your cell phone beeps with a message:
“Come inside and get a free biscotti with any purchase.” This is an example of ___________.
a. permission marketing.
b. location-based advertising.
c. customer relationship management.
d. m-commerce.
74) Wikipedia is a free online collaborative encyclopedia that had to resolve each of the following problems except:
a. people with malicious agendas posting false information.
b. competition from the bigger Encyclopedia Britannica.
c. poor or substandard quality of the content.
d. invasions of privacy.
75) Perspectives about Web 2.0 include all of the following except:
a. Web 2.0 is organized around pages, software, technology, individuals, and corporations.
b. Web 2.0 has become the framework for bringing together the contributions of millions
of people to enhance creativity, information sharing, and collaboration.
c. Web 2.0 communities are one of the most powerful influences on society.
d. Web 2.0 stands to greatly improve internal business processes and marketing.
Answer will be sent by email as attachment.
