BUSI544 Week 7 Discussion 14 Does it Matter Where You Sell

Let’s have a debate! Refer to Page 522 of your text. Marketing Debate: Does It Matter Where You Sell? In your position, include an example to support your position. Also include which position applies to your own channel strategy in your marketing plan.
Take a position:
Channel images do not much affect the brand images of the products they sell.
Versus
Channel images must be consistent with the brand image.

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