ESSENTIALS OF MARKETING 4th edition

You are looking on one7 1/2" by9 1/2"512page hardcover copy of "ESSENTIALS OF MARKETING FOURTH EDITION" printed in1988,by E Jerome McCarthy and William D. Perreault, Jr.This book is in good condition with a little bit of soilingand rubbing of the covers,some pages are underlined with highlighted, pen andpencil.Chapters include: marketing's role in society, marketing's role within the firm, economics fundamentals, finding target market opportunities with market segmentation, evaluation opportunities in uncontrollable environments, getting information for marketing decisions, final consumers and their buying behavior. This book has many illustrations,and much, much more. Thanks for Looking.A21***Powered by eCRATER