MARKETING RESEARCH By Boyd, Westfall, and Stasch

You are looking on one 6 1/4" by 9 1/4" 692 Page hardcover copy of "MARKETING RESEARCH text and cases, fourth edition" printed in1977,by Harper W. Boyd, Ralph Westfall and Stanley F. Stasch .This book is in good condition with alittle bit of soiling in the covers, some pages are underlined with pen and hilighted with yellow and pink color. Chapters include: introduction to marketing research, basic concepts, research design: experimentation, basic methods of collecting data, secondary data, the marketing research process, and much, much more. Thanks for Looking.A1***Powered by eCRATER