BASIC MARKETING By E. Jerome McCarthy

You are looking on one6 3/4" by 9 1/2" 694 Page hardcover copy of "BASIC MARKETING fifth edition" ByE. Jerome McCarthyprinted in1976.This book is in good condition with a little bit of soiling of the covers, some pages are hilighted and underlined, all pages are tight. Chapters include: marketing's role in society, marketing's role within the firm, demand and competition as seen by the marketing manager, overview of marketing strategy planning, uncontrollable variables affect marketing management, and much, much more. Thanks for Looking.A10***Powered by eCRATER