Ashworth Semester Exam BU460 Electronic Commerce - 2024

Question 1
Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?
Richness
Ubiquity
Information density
Personalization

Question 2
What's the third step of the social marketing process?
Engagement
Community
Amplification
Fan acquisition

Question 3
An E-commerce site that costs $25,000 to develop is likely to require a yearly maintenance budget of approximately
$5,000.
$10,000.
$25,000.
$50,000.

Question 4
Which of the following is used to collect and analyze detailed information on page content viewed by users?
Search engines
DRM
Forms
Site transaction logs

Question 5
Most of the world's spam is delivered via
viruses.
worms.
Trojan horses.
botnets.

Question 6
Which of the following generates the largest share of the online entertainment industry?
Video games
Television
Newspapers
Radio

Question 7
______ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.
CGI
ColdFusion
JavaScript
VBScript

Question 8
The Internet has resulted in lower search costs, increased price comparison, and lower prices to consumers for _______ insurance.
term life
automobile
health
property and casualty

Question 9
Which of the following is a method of inventory cost management that seeks to eliminate excess inventory?
Lean production
Sustainable production
Just-in-time production
Supply chain simplification

Question 10
The process of slicing digital messages into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called
routing.
the Transmission Control Protocol.
packet switching.
the File Transfer Protocol.

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