As marketing manager, you face a challenge and an opportunity in the marketplace. Compile a 5-page situation analysis that addresses the following points:
• Analyze the marketing environment, including the macroenvironmental factors (e.g., political, economic, socio-cultural, and technological).
• Outline what environmental factors you should be aware of and how you will adjust accordingly.
• Compile a competitive analysis, which includes a minimum of 2 competitors.
• Compare their product or service offering, pricing strategies, distribution methods and marketing or positioning strategies.
• How are competitors differentiating themselves?
• How might this company overcome the challenges in the marketing environment?
• How might this company successfully compete in this market?
Submitting your assignment in APA format means, at a minimum, you will need the following:
• Title page: Remember the running head. The title should be in all capitals.
• Length: 5 pages minimum
• Abstract: This is a summary of your paper, not an introduction. Begin writing in third person.
• Body: This begins on the page following the title page and abstract page and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics, except as required for APA-level headings and references. The deliverable length of the body of your paper for this assignment is 5 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
• Reference page: References that align with your in-body academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hanging indent, italics, and uppercase and lowercase usage as appropriate for the type of resource used. Remember, the Reference page is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.

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