MKTG410 Week-2 Discussion 4

Pick three consumer products of your choice. Illustrate the difficulties faced by the international marketer with respect to fluctuating exchange rates. Using the rationale presented in your chapter, show how rates between currencies might adversely affect the sale of your products. The currencies that you should use for your illustration should include (a) the Mexican peso, (b) the British pound, (c) the Japanese yen, and (d) the euro. What strategies might you employ to prevent fluctuating currencies from affecting the sale of your product? Hint: You might use the Big Mac chart as a format for constructing your example (See Exhibit 3-2).

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