BUSI544 Week 5 Marketing Plan - Situation Analysis

InstructionsYour situation analysis for yourmarketing plan is due this week.  Please refer to the project outlineprovided in Marketing PlanExpectations. This is a checkpoint to ensure youare making progress on the project. You will find your previous Discussions andWritten Assignments helpful as you develop your Situation Analysis.Note: you may have more material and information in some sectionsthan others, based on your business and industry. However, all sections inyour situation analysis must have some content developed; no section should beleft blank. Situational Analysis2.1   Market Summary                        2.1.1   Market Demographics                                     2.1.1.1   Geographics                                    2.1.1.2    Demographics                                    2.1.1.3    Behavior Factors                         2.1.2   Market Needs                         2.1.3  Market Trends2.1.4       MarketGrowth2.1.4.1 Graph illustrating market trends andgrowth2.2  SWOT Analysis2.2.1      Strengths2.2.2      Weaknesses2.2.3      Opportunities2.2.4      Threats  2.3  Competition  2.4  Product Offerings  2.5  Keys to Success   2.6  Critical Issues[NOTE:End of Situation Analysis]
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