10 Ways to Write More Effective Ads WITH RESELL RIGHTS best sellWhat is advertising? Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition? It's none of the above. Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship in print. The purpose of a copywriter?s job is to sell. Period. The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio. As Claude Hopkins wrote in his timeless classic, Scientific Advertising: To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman's standards. Let us emphasize that point. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result. Accept no excuses which good salesmen do not make. Then you will not go far wrong.==================================================Posting and packaging policy: Download link, sent to the buyer within 24 hours. With this link, the file is in all files that are not on DVD. There is no charge for this type of shipment. ==================================================Copyright notice For eCRATER VeRo Team and Publishers Association. These e-books / magazines are in the public domain. All content complies with eCRATER rules and regulations. No eCRATER trademarks, copyrights or rules have been violated in this listing. This product complies with eCRATER's build and international media policy and downloadable media policy; It is NOT an unauthorized copy of any other "copyrighted product" and, as such, does not constitute a copyright infringement - Unauthorized item. If there is a legitimate copyright holder that I have not located, please contact me and I will remove the relevant e-books. To our esteemed customers Our main goal is to make this wonderful Public Domain Material available on CDs and DVDs: the small price you pay for these CDs is for Production, Administration, Post and Packaging. All of our MP3s and e-books comply with eCRATER's rules and regulations. The item is in the public address, the copyright has expired, we have resale rights, or we are publishers and the sole copyright holders. No eCRATER trademarks, copyrights or rules have been violated. This product is in full compliance with eCRATER's international build and media policy and a downloadable media policy.