BUSI544 Week 1 Discussion 2

Describe holistic marketing, in your own words. Think of a simile or metaphor that describes your vision of holistic marketing. In your description, make sure to address the dimensions associated with holistic marketing. Also consider the “new marketing realities,” and how they relate to new consumer and company capabilities. Give an example not found in this week's readings, of a company that is leveraging new marketing realities.
In your opinion, why has holistic marketing replaced the more traditional marketing concepts of production, product, selling and marketing orientations? Give an example of how a holistic approach can inform a company’s marketing strategy.

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