Forever Now, an exclusive fragrance for men and women from the house of Gucci, is launched in January 2013 as a tribute to
the museum Gucci Museo in Florence and as a reminder of the Florentine roots of this luxury brand. The scent, rich, intense
and sophisticated, evokes the brand's history and its modernity. Guccio Gucci opened his first shop in Florence in 1921, and
in 2011 the Gucci Museo was opened at Piazza della Signoria.
The brand’s creative director Frida Giannini and perfumer Lorenzo Villoresi worked together on the fragrance. Giannini said:
„Just as the Gucci Museo represents the remarkable narrative behind our iconic products and motifs, so this new fragrance
subtly conveys the elegance and sophistication of our roots."
The opening of the composition is inspired by green gardens of Tuscany and is made of bergamot, mandarin, lavender and
black pepper notes. Gucci heritage is captured by smooth leather and floral heart, where the rare Florentine iris finds its
place. There are also Moroccan and Bulgarian rose, jasmine from Grasse and exotic ylang-ylang. The base accords are
vetiver, patchouli, precious woods, amber and musk.
Gucci Museo Forever Now is available as 100 ml Eau de Parfum