Nothing protects better, nothing covers gray better, time after time*. Before: Protective pre-color serum treats fragile ends of the hair, particularly dry ends. To be used before you color. Your hair is protected, prepared to be colored evenly. During: Extra-protective color creme gives your hair rich, radiant, even color that covers resistant grays perfectly. Nothing covers gray better.* Non-drip creme wraps every strand. After: Multi-dose after color conditioner deep-treats your hair after and in-between coloring. Protects your hair until the next coloring. Result: 100% perfect gray coverage. Rich, deep, perfectly even color. Even fragile hair is perfectly protected for weeks. Your color results will vary depending on your natural hair color. More than 50% gray: Your results will be slightly lighter looking. Red hair: Your color results will be medium brown with warm red tones. This shade has a gold tone that will enhance warmth that is naturally found in your hair. *Compared to each leading competitor's top selling brand. Contains: Protective color creme; Protective creme developer; Protective ceramide-protein conditioner; Insert; Salon gloves; Exclusive Applicolor comb; Protective pre-color serum. Nothing protects better, nothing covers gray better, time after time*.