This listing is for 12 bulk units. With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades ¿ no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair. FERIA IS MULTI-FACETED PERMANENT HAIR COLOR: Known for shimmering color & edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant. The Power Shimmer Feria Conditioner seals & smooths for lasting bold color that will turn heads. MULTI-TONAL, SHIMMERING FERIA HAIR COLOR: With 50+ bold shades ranging from deepest black hair dye to platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no salon appointment required. L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, & root cover up. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. L'OREAL PARIS IS INCOMPARABLE: Tried at-home hair dyeing kits like Clairol Nice'N Easy, Schwarzkopf Keratin, Herbatint hair Color, Clairol Natural Instinct, Vidal Sassoon hair color, Naturtint hair color? We think you'll love L'Oreal Paris hair color.