Designed specifically for coarser facial hair, Just For Men Touch Of Gray Mustache and Beard gets rid of some gray, but not all. It works gradually. The innovative formula reduces gray without getting rid of it completely. The applicator brush is specifically designed for facial hair and lets you control the application. With each application, Touch of Gray Mustache and Beard reduces the amount of gray. The change is subtle. And even with repeated applications it won't get rid of all the gray. It's gentle and long lasting -- there's no ammonia or peroxide. And yet the natural look lasts until you gray grows back. We believe in freedom of grooming. Men should feel free to look however they wish to look-with or without gray hair. When men want to enhance, reduce or get rid of their gray, they come to Combe. Our Just for Men brand is #1 in the world, because men trust us to create products that deliver superior, natural-looking results. No other brand is 100% dedicated to giving men easy options to groom away their gray so they can look the way they want to look every day. Made in the USA. Subtly reduces gray. Matches gray in beard to gray in hair if you have more gray in your beard. The applicator brush is specifically designed for facial hair. Lets you control the application. Permanent: it lasts until the gray grows back. Gentle no peroxide and no ammonia formula Long Lasting - lasts until the gray grows back