The dentists at our founders’ dental clinics had been asked for recommendations for safe at-home care teeth whitening products, as their clients complained that they were suffering from increased tooth sensitivity whenever they chose to apply conventional strips or other whitening products. Frustrated with the lack of innovation in the teeth whitening industry, our founders knew there had to be a better approach. After years of research and development, Luster Premium White was born in 2007! Luster - Innovative Whitening Luster Premium White offers you the most innovative whitening toothpaste’s available today: Luster Power White Pro Deep Stain Remover- gently formulated to minimize tooth sensitivity while providing an instantly whiter smile. Luster NOW!  - formulated with Blueverite technology that offsets the color yellow on the teeth surface. Luster AM/PM delivers the benefits of both Instant Whitening and Deep Stain Removal Gently Whitens without Sulfates Fights Cavities Strengthens Enamel Cleans and Freshens Breath Zero Tooth Sensitivity Gently Whitens without Sulfates Fights Cavities Strengthens Enamel Cleans and Freshens Breath Zero Tooth Sensitivity Ingredients - Safe and Non-Irritating Luster Power White Pro contains ingredients that are powerful enough to provide you a brighter smile while being safe on the teeth and gums without irritating even the sensitive teeth: Active Ingredient: Sodium Monofluorophosphate 0.88% Inactive Ingredients: Vegetable Glycerin, Calcium Pyrophosphate, Zea Mays (Corn) Starch, Propylene Glycol, PEG-12, Water, Hydrogen Peroxide, Sodium Lauroyl Sarcosinate, Flavor, Cellulose Gum, Carbomer, Sodium Saccharin, Butylated Hydroxytoluene Erase the Deep Stains Are you looking for an at-home whitening toothpaste that gives you similar results to a dental clinic treatment? You are at the right place - Luster Power White Pro has the power of 2% stabilized Peroxide that helps whiten your teeth and combat staining; it cleans the surface of the tooth to remove the deep stains making your teeth appear whiter. Experience no Tooth Sensitivity Luster Power White Pro is gentle enough for teeth with thin layers of enamel; it can perfectly be used on the most sensitive teeth without causing irritation, pain or discomfort when brushing. It brings relief and the refreshing mint flavor will leave your mouth clean and fresh for hours. Restore your Smile Do you want your smile to retain that pearly white effect? It's easier than ever to achieve a brighter, whiter smile from the comfort of your home - Luster Power White Pro helps you restore your smile while boosting confidence and showing the world your health and vitality. Precautions Keep out of reach of children under 6 years of age If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away Check the ingredient listing to make sure you are not allergic to any of the ingredients - If you are not sure, please consult your physician Read product instructional insert before using WHITEN LIKE A PRO - Luster Power White Pro toothpaste is formulated to erase deep stains with daily use. Proven effective to remove up to 95% of surface stains in a minimum of 5 days. 2X MORE WHITENING POWER - Safely whitens surface and deep stains with the power of 2% stabilized Peroxide. NO SENSITIVITY - Power White Pro results in no tooth sensitivity with an enamel-safe formula. CONVENIENT TEETH WHITENING - Fluoride toothpaste formulated for daily use and fights cavities. Cleans and freshens breath revealing a more confident smile! BUY WITH CONFIDENCE: BDirect Online is the official and only seller authorized by the manufacturer, Luster Premium White, to sell this item on Amazon in the United States. All items are brand new and shipped directly from the manufacturer to Amazon's warehouses before being shipped to you. All sales and warranties are backed by the manufacturers' warranties and the bdirect Online promise to quality and customer service, so you can be confident & rest assured in your purchase