Aveeno Bar Moisturize Frag Free 3.5oz Gently cleanse and exfoliate dry skin with this unique soap-free formula that blends powder-fine oatmeal with a skin-softening moisturizer. Perfect for dry skin, this mild bar contains natural oatmeal to cleanse and gently exfoliate your skin. The unique, hypoallergenic, soap-free formula blends powder-fine oatmeal, natures own gentle cleanser, with a skin-softening moisturizer. Perfect for dry skin, this mild bar contains natural oatmeal to cleanse and gently exfoliate your skin. The unique, hypoallergenic, soap-free formula blends powder-fine oatmeal, natures own gentle cleanser, with a skin-softening moisturizer. What are AVEENO ACTIVE NATURALS? Simply put, ACTIVE NATURALS are ingredients derived from nature and uniquely formulated by AVEENO to optimize skin's health and beauty. AVEENO has unlocked the true potential of nature's skin-enhancing secrets, like soy and oatmeal, with patented processes that retain their full strength and purity. Gentle, effective, clinically proven AVEENO. Recommended by dermatologists for 60 years. AVEENO is the leader in ACTIVE NATURALS technology today, including oatmeal and soy, and will continue to develop innovative technologies around natural ingredients well into the future. The Beauty of Nature & Science: This AVEENO facial product combines natural colloidal oatmeal with ingredients such as emollients and humectants in formulas that moisturize skin all day.ABC NO : 10031896