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BU480 Online Exam 8 SCORE 95 PERCENT
Online Exam 8
Question 1
E-business managers need to determine to what extent they wish to monitor their employee's online activities. The underlying goal of these monitoring activities is to:
Question options:
eliminate waste.
identify noncompliance.
increase productivity.
ensure employees do not use the Internet.
Question 2
Technological measures to protect against security threats include all of the following EXCEPT:
Question options:
firewalls.
encryption.
security codes.
VPNs.
Question 3
__________ refers to security threats such as viruses, worms, or Trojan horses.
Question options:
Phishing
Hacking
Cyber-vandalism
Malicious code
Question 4
There are three key areas to consider when reviewing the ethical issues, privacy concerns, and security risks related to e-business. They include all of the following EXCEPT:
Question options:
individual.
business.
society.
policy.
Question 5
Today, there are three primary revenue models for delivering content. Which of the following is NOT one of them?
Question options:
Subscription
Online search
A la carte
Advertising-supported
Question 6
Typically, __________ refer to higher values such as freedom, privacy, or protection of property.
Question options:
higher order values
ethical conflicts
moral dilemmas
personal dilemmas
Question 7
Some of the various Internet-related trademark issues include all of the following EXCEPT:
Question options:
cybersquatting.
spamming.
linking.
framing.
Question 8
To leverage __________, you need to find ways in which your product or service becomes more valuable for customers as the overall number of customers increases.
Question options:
data-mining techniques
customizable websites
network effects
revenue structure
Question 9
Your cost structure dictates the types of revenues you need to generate in order to achieve the desired:
Question options:
consumer acceptance.
product positioning.
profitability.
economies of scale.
Question 10
Online newspapers have mostly relied on the __________ model, but in general, this revenue model has NOT proved sufficient to achieve stand-alone profitability.
Question options:
subscription
advertising business
revenue
mobile news
Question 11
Laws reflect __________, which in turn are based on fundamental ethical principles strongly held by individuals.
Question options:
social choices
individual interests
moral values
societal regulations
Question 12
The e-business strategy __________ provides a practical way to develop an e-business strategy.
Question options:
formulation roadmap
framework
process
analysis grid
Question 13
__________ law protects the expression, not the idea.
Question options:
Copyright
Patent
Trademark
Cyber
Question 14
In addition to a company extending product scope by itself, it can leverage __________ to establish partnerships with complementors.
Question options:
advertising campaigns
the Internet
customer relationships
supplier channels
Question 15
The three main ways society has chosen to protect __________ are with copyrights, patents, and trademarks.
Question options:
e-commerce
intellectual property
innovations
customer data
Question 16
A __________ provides answers to "Where?" "How?" and "Why?"
Question options:
formulation roadmap
e-business strategy framework
mission statement
strategy plan
Question 17
__________ refers to deceptive attempts by third parties to obtain financial information for financial gain.
Question options:
Phishing
Hacking
Cyber-vandalism
Malicious code
Question 18
The alignment of a company's physical-world strategy and its e-strategy requires strategic decisions to be made on all of the following issues EXCEPT:
Question options:
branding.
pricing.
product/service offering.
positioning.
Question 19
__________ help identify and distinguish goods in the marketplace. They play an important role in branding, yet e-commerce has created opportunities for mischievous behavior by violators.
Question options:
Trademarks
Patents
Copyrights
Brand logos
Question 20
On a very broad level, this question in a mission statement addresses the areas in which a firm wants to compete.
Question options:
When?
Where?
How?
Why?
ANSWER WILL BE SENT ON EMAIL.
Question 1
E-business managers need to determine to what extent they wish to monitor their employee's online activities. The underlying goal of these monitoring activities is to:
Question options:
eliminate waste.
identify noncompliance.
increase productivity.
ensure employees do not use the Internet.
Question 2
Technological measures to protect against security threats include all of the following EXCEPT:
Question options:
firewalls.
encryption.
security codes.
VPNs.
Question 3
__________ refers to security threats such as viruses, worms, or Trojan horses.
Question options:
Phishing
Hacking
Cyber-vandalism
Malicious code
Question 4
There are three key areas to consider when reviewing the ethical issues, privacy concerns, and security risks related to e-business. They include all of the following EXCEPT:
Question options:
individual.
business.
society.
policy.
Question 5
Today, there are three primary revenue models for delivering content. Which of the following is NOT one of them?
Question options:
Subscription
Online search
A la carte
Advertising-supported
Question 6
Typically, __________ refer to higher values such as freedom, privacy, or protection of property.
Question options:
higher order values
ethical conflicts
moral dilemmas
personal dilemmas
Question 7
Some of the various Internet-related trademark issues include all of the following EXCEPT:
Question options:
cybersquatting.
spamming.
linking.
framing.
Question 8
To leverage __________, you need to find ways in which your product or service becomes more valuable for customers as the overall number of customers increases.
Question options:
data-mining techniques
customizable websites
network effects
revenue structure
Question 9
Your cost structure dictates the types of revenues you need to generate in order to achieve the desired:
Question options:
consumer acceptance.
product positioning.
profitability.
economies of scale.
Question 10
Online newspapers have mostly relied on the __________ model, but in general, this revenue model has NOT proved sufficient to achieve stand-alone profitability.
Question options:
subscription
advertising business
revenue
mobile news
Question 11
Laws reflect __________, which in turn are based on fundamental ethical principles strongly held by individuals.
Question options:
social choices
individual interests
moral values
societal regulations
Question 12
The e-business strategy __________ provides a practical way to develop an e-business strategy.
Question options:
formulation roadmap
framework
process
analysis grid
Question 13
__________ law protects the expression, not the idea.
Question options:
Copyright
Patent
Trademark
Cyber
Question 14
In addition to a company extending product scope by itself, it can leverage __________ to establish partnerships with complementors.
Question options:
advertising campaigns
the Internet
customer relationships
supplier channels
Question 15
The three main ways society has chosen to protect __________ are with copyrights, patents, and trademarks.
Question options:
e-commerce
intellectual property
innovations
customer data
Question 16
A __________ provides answers to "Where?" "How?" and "Why?"
Question options:
formulation roadmap
e-business strategy framework
mission statement
strategy plan
Question 17
__________ refers to deceptive attempts by third parties to obtain financial information for financial gain.
Question options:
Phishing
Hacking
Cyber-vandalism
Malicious code
Question 18
The alignment of a company's physical-world strategy and its e-strategy requires strategic decisions to be made on all of the following issues EXCEPT:
Question options:
branding.
pricing.
product/service offering.
positioning.
Question 19
__________ help identify and distinguish goods in the marketplace. They play an important role in branding, yet e-commerce has created opportunities for mischievous behavior by violators.
Question options:
Trademarks
Patents
Copyrights
Brand logos
Question 20
On a very broad level, this question in a mission statement addresses the areas in which a firm wants to compete.
Question options:
When?
Where?
How?
Why?
ANSWER WILL BE SENT ON EMAIL.
