1. Read the following Albert Einstein's quote "The formulation of a problem is far more often essential than its solution, which may be merely a matter of mathematical or experimental skill. To raise new questions, new possibilities, to regard old problems from a new angle requires creative imagination and marks real advance in science." What is the value of this statement in terms of the research process? What is the relevance and relationship of this statement to the technologically advancing business world? Where do these questions allow us to go?

2. What is data mining?

3. Of the exploratory, formalized, and casual research designs types, which would you use to assess the effectiveness of an aspect of your job? Explain.

4. Why are measuring scales important in business research particularly when measuring behavior, knowledge and attitudes in a target group.

5. What is the purpose of sampling? What are some concerns and dangers of sampling? How important is the sample design to data validity? Explain. Provide an example where a sample might misrepresent data validity.

6. What is exploratory data analysis that uses graphs or surveys?


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