1. Using the broad definition of a product, identify and explain what products are being offered by a shop that specializes in bicycles; by a travel agent; by a supermarket; and, by a new car dealer.

2. How might you use different types of research (focus groups, observation, survey, and experiment) to forecast market reaction to a new kind of disposable baby diaper? Consider that this product is to receive no promotion other than what the retailer will give it, and the product will be offered at a competitive price. Assume the new diaper’s name will not be associated with other known products.

3. What are two examples of products that you think are currently in each of the product life-cycle stages? Consider services as well as physical goods. Justify why you chose that product or service for that life-cycle stage.

4. Explain in detail how you would use the new-product development process if you were thinking about offering some kind of summer service to residents in a beach resort town. Your response should be at least 300 words in length for all four questions.

Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010).
Essentials of marketing (12th ed.). New York, NY: McGraw-Hill/Irwin.


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