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HW-1029 KFC in India
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Understanding the influence of culture on the consumer decision process is an important part of a marketer’s job. Cultural norms and values, along with consumer perceptions, family, and group influences, are all factors that can significantly impact the diffusion of new products or services. Many firms realize that they must adapt existing product or service models when introducing them into a foreign market
Procedure
Read the Global Opportunity box on page 276 of the text- book. Your assignment is to examine the two different strategic approaches adopted by the fast-food chains KFC and McDonald’s when they expanded into China. Which, in your opinion, would be the more effective strategy for expanding into India, and why? Your report should include evidence (such as Indian demographic statistics, comparison with similar brand/product expansions into India, ethnographic studies, the results of direct questioning and content analysis, and so on) to support why the strategy you selected has the best chance of success.
Goal
Your goal for this assignment is to apply what you’ve learned about consumer behavior in this course. Use this research assignment to practice identifying and evaluating marketing concept strategies commonly found in today’s marketplace.
To accomplish the requirements for this assignment, you’ll need to submit at least three pages of typed material.
You will need to use the Global Opportunity Box on page 276 from "Fourth Edition Consumer Behavior" by Nessim Hanna, Richard Wozniak, Margaret Hanna. Also some other sources. No plagiarizing.
Answer will be sent by email as attachment.
Procedure
Read the Global Opportunity box on page 276 of the text- book. Your assignment is to examine the two different strategic approaches adopted by the fast-food chains KFC and McDonald’s when they expanded into China. Which, in your opinion, would be the more effective strategy for expanding into India, and why? Your report should include evidence (such as Indian demographic statistics, comparison with similar brand/product expansions into India, ethnographic studies, the results of direct questioning and content analysis, and so on) to support why the strategy you selected has the best chance of success.
Goal
Your goal for this assignment is to apply what you’ve learned about consumer behavior in this course. Use this research assignment to practice identifying and evaluating marketing concept strategies commonly found in today’s marketplace.
To accomplish the requirements for this assignment, you’ll need to submit at least three pages of typed material.
You will need to use the Global Opportunity Box on page 276 from "Fourth Edition Consumer Behavior" by Nessim Hanna, Richard Wozniak, Margaret Hanna. Also some other sources. No plagiarizing.
Answer will be sent by email as attachment.
