HW-913 Product campaign for new shampoo

suppose that you are in charge of designing a product campaign for a new shampoo. Describe the ultimate goal of the product campaign for the new shampoo. Discuss your method for achieving this goal. Identify the components of marketing, pricing, and distribution for the campaign. Include in your response a discussion and analysis of the concepts of utility, price elasticity, and demand.
Prepare a graph which will illustrate the desired effect of the marketing campaign as a shift in market equilibrium with reference to price and quantity adjustments.
Prepare another graph to illustrate how a change in consumer utility affects the price elasticity of demands.
Reference to back it up.

Answer will be sent by email as attachment.