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MGT3059 W2 A1 Discussion Questions

MGT3059 W2 A1 Discussion Questions

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W2 Assignment-1
*********Discussion Question 3
An economic downturn has an impact on everyone. The resulting financial crisis often leads to a decline in the real estate market and consumer spending.
Assume that you are the chief executive officer (CEO) of a large multinational company producing consumer products. How would the economic crisis affect the forecasts for your company? In your opinion, how can the forecast be adjusted, if at all, based on the crisis? What type of forecasting approach should the company use? Why? How would you determine the performance of the proposed forecasting approach?
Justify your answers with examples and reasoning. Comment on the postings of at least two peers.

********Discussion Question 4
Forecasting is the art and science of predicting future events. Organizations are constantly creating forecasts for different uses within the organization. Besides setting production levels, what are some other uses of forecasts within the organization?
When an organization forecasts independent demand, it has the opportunity to take either an active role to influence demand or take a passive role and simply respond to demand.
In your opinion, under what circumstances would an organization choose to take an active or a passive role? Why? What strategies would supermarkets, airlines, hospitals, banks, and cereal manufacturers use to influence demand? Provide specific examples demonstrating why these organizations would choose such a strategy.
Justify your answers with appropriate reasoning. Comment on the postings of at least two peers.


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