HW-361 McBridge Marketing Plan Paper

Prepare a 3-5 page paper describing a marketing plan for McBride Financial Services. The marketing plan should describe what elements McBride should focus on to increase market exposure and expand their market niche. • Include the following questions and incorporate your responses (sections) into the marketing plan: o What market research would you undertake? o What types of media would be used? o What are McBride’s target market(s)? o What are the considerations for McBride to conduct a portion of their marketing on the Web (Internet)? • Explain your reasoning. The above questions should become the major sections in your paper, along with the discussion of the marketing plan itself. Attached is the all the information you need on the company.



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