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SEO Basics Ebook
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What Is Search Engine Optimization?
Search engine optimization, aka SEO, is the term that refers to the things you can do to improve your website's visibility in the search engines. The goal of search engine optimization is to ensure your website appeals to search engine crawlers, or bots. The search engines will take note of your site and its content, categorizing it in a way that will allow it to show up in the SERPs (search engine results pages) when certain keywords are typed.
SEO Terminology - 5 Terms You Should Know
1. SEO "Search Engine Optimization."
2. SEM "Search Engine Marketing."
3. SERPs stands for "Search Engine Results Pages."
4. Keyword Phrase
5. Backlinks
Don't Most Web Designers Know SEO?
Most web designers know very little about SEO and this includes those with college degrees in Website Design.
The real problem is that most clients know little about the web design process and mistakenly believe that their web designer has optimized their site for the search engines. As many web designers forget to discuss the topic with their clients, the site is put live without being optimized.
To improve your chances of getting a beautiful website that is well-optimized for the search engines, it's important you understand these three factors:
1. Web Design
2. Website Coding
3. Search Engine Optimization
After all, a beautiful website that receives little visitors won't help you achieve much in the way of new business.
Keyword Selection For Search Engine Optimization
It's the word, or words, that internet users are typing in when they conduct an internet search. Fortunately for us, there are a variety of tools that keep track of this incredibly valuable data.
With that understood, here are some tips to help you choose the right keywords for your website... keywords that will draw the specific type of visitors you are looking for.
Website Factors That Affect SEO
You also see what factors that affect SEO. There are eleven factors can affect SEO like meta title, meta page description, meta keywords, on page content, web page URL, etc.
If you search Google.com for the term, "click here," you will find a page that gives access to the free Adobe Reader (a page off of Adobe.com) ranked in the first position.
This is an interesting/valuable observation as their page is not optimized for this keyword phrase at all. You won't find it in their Page Title, their Meta Page Description, or anywhere on the actual page itself.
Then how is this page ranked in the top spot for this term?
It's happening for one reason, and one reason only… a huge amount of backlinks have been built by webmasters from around the world, that link to this page. Want to guess what keyword phrase they've used when creating their links? That's right... they're linking the term, "Click Here," to the specific page that is ranking in the first position!
That’s the real example of The Importance Of Building Quality Backlinks
In the last topic of this book, you will get SEO Tips For Small Business Owners
So, what are you waiting for?
Optimize your business with
SEO Basics -
Tips For Small Business Owners
Search engine optimization, aka SEO, is the term that refers to the things you can do to improve your website's visibility in the search engines. The goal of search engine optimization is to ensure your website appeals to search engine crawlers, or bots. The search engines will take note of your site and its content, categorizing it in a way that will allow it to show up in the SERPs (search engine results pages) when certain keywords are typed.
SEO Terminology - 5 Terms You Should Know
1. SEO "Search Engine Optimization."
2. SEM "Search Engine Marketing."
3. SERPs stands for "Search Engine Results Pages."
4. Keyword Phrase
5. Backlinks
Don't Most Web Designers Know SEO?
Most web designers know very little about SEO and this includes those with college degrees in Website Design.
The real problem is that most clients know little about the web design process and mistakenly believe that their web designer has optimized their site for the search engines. As many web designers forget to discuss the topic with their clients, the site is put live without being optimized.
To improve your chances of getting a beautiful website that is well-optimized for the search engines, it's important you understand these three factors:
1. Web Design
2. Website Coding
3. Search Engine Optimization
After all, a beautiful website that receives little visitors won't help you achieve much in the way of new business.
Keyword Selection For Search Engine Optimization
It's the word, or words, that internet users are typing in when they conduct an internet search. Fortunately for us, there are a variety of tools that keep track of this incredibly valuable data.
With that understood, here are some tips to help you choose the right keywords for your website... keywords that will draw the specific type of visitors you are looking for.
Website Factors That Affect SEO
You also see what factors that affect SEO. There are eleven factors can affect SEO like meta title, meta page description, meta keywords, on page content, web page URL, etc.
If you search Google.com for the term, "click here," you will find a page that gives access to the free Adobe Reader (a page off of Adobe.com) ranked in the first position.
This is an interesting/valuable observation as their page is not optimized for this keyword phrase at all. You won't find it in their Page Title, their Meta Page Description, or anywhere on the actual page itself.
Then how is this page ranked in the top spot for this term?
It's happening for one reason, and one reason only… a huge amount of backlinks have been built by webmasters from around the world, that link to this page. Want to guess what keyword phrase they've used when creating their links? That's right... they're linking the term, "Click Here," to the specific page that is ranking in the first position!
That’s the real example of The Importance Of Building Quality Backlinks
In the last topic of this book, you will get SEO Tips For Small Business Owners
So, what are you waiting for?
Optimize your business with
SEO Basics -
Tips For Small Business Owners
