International Buyers – Please Note: Import duties, taxes, and charges are not included in the item price or shipping cost.These charges are the buyer's responsibility. Please check with your country's customs office to determine what these additional costs will be prior to looking or buying. · Customs fees are normally charged by the shipping company or collected when you pick the item up. These fees are not additional shipping charges.· We won't under-value merchandise or mark the item as a gift on customs forms. Doing that is against U.S. and international laws.S.U.R.E. – FIRE DIRECT RESPONSE MARKETING, generating business-to-business sales leads, for bottom-line success, by Russell M. Kern, President/COE of Kern Direct Marketing, McGraw-Hill, printed in 2001.This item is a book 7 1/2" by 9 1/2" 277 page hardcover wit dustjacket copy. This book is in good condition with somesoiling and rubbing covers; the pages have writing but they are readable, clean and tight; I did not see any writing on the page; the pages are readable, clean and tight. This is a heavy bulky volume and will be shipped USPS Media Mail. Chapters include: strategic planning, know the market and know your numbers, bridging the gap between marketing and sales, understanding for empathy, listening to the market to reduce your risk, response generations, response management, converting leads into revenue, execution excellence, the strategy of creative excellence, managing direct response advertising, the internet: the marketing medium of the future, and much, much more. This book has few illustrations in black and white color. Thanks for looking. L65/1.14.2/1210DON’T FORGET TO CHECK OUR STORE, WE HAVE A GOOD SELECTION OF BOOKS AND VINTAGE POSTCARDS FOR A VERY GOOD PRICE AND WE SELL BOOKS BY LOTS TOO. Powered by eCRATER . List your items fast and easy and manage your active items.