Principles always help one to anchor in life. In these cynical times, it takes a lot of conviction to stick to one's ideals. To make a film on an idealistic person so deserves acclaim.So Chandra Siddartha, the director of the film in question, deserves that as he showcases the life and times of a principle-filled journalist and what comes to him when he slips from his high moralistic platform.Raghuram (Rajendra Prasad) is an unbending scribe and spends his money on social activities. But when his children need money for their higher education, marriage and stuff like that, things come to a head. So in a weak moment, he acquiesces and makes money in a manner that he wouldn't otherwise have. His children get the money, but Raghuram cannot bear what he had done. Posthumously, his family understands his ideals. But then it is too late. The whole story, told in a flashback (from the hero's perspective in heaven with Yamaraj), is very unique and creative. One is sure to feel they finally saw a great movie made in telugu after a long while. Don't be too surprised if you liked this movie too much as you'll have company!