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Perry Marshall - The Definitive Guide to Google AdWords - 2011 Edition
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Whether you’re brand new at AdWords or 7-year veteran, the new 2011 Definitive Guide to Google AdWords will decisively advance your game in 2 hours or less.
How I would love to take everyone back to the “golden days” of Google AdWords when 25-cent clicks were plentiful and you could “get away with” almost anything.
But time moves in only one direction and it’s not 2004 anymore. Back then you could make two or three tweaks and trounce your competition.
Today your blade needs to be a lot sharper.
3% of the advertisers get 50% of the traffic and by this time next year the number will be 2%.
One year from now, 2% of the advertisers on Google will have 50% of the traffic. Because there’s still only ONE first page of Google search results.
Yeah, I know, that’s not happy-happy, joy-joy. It’s not what you want to hear. But if you know me, you know I tell it like it is. I won’t send you into battle with plastic swords and helmets. I arm my students with the best and latest information and I have redoubled my commitment with this latest salvo.
OK, so I’ve told you the bad news. Here’s the good news:
1.Being in the top 2-5% of advertisers who get 30% to 60% of the traffic is NOT rocket science. It simply requires that you slice your campaigns in more dimensions than most advertisers.
2.There’s a LOT of pond scum out there. People who are blind, naked, ignorant and clueless. Outperforming the bottom 90% of advertisers is NOT as hard as it sounds. In fact it’s reduced to having a state-of-the art checklist and a few advanced techniques in your bag of tricks.
3.A well-built Google account is harder to knock off than ever before. Yes, there are all kinds of robotic search-and-destroy programs for affiliate marketers that replicate Google campaigns. But there are dozens of campaign fine-tunings that these robots cannot discern, and the 2011 Definitive Guide reveals these adjustments to you.
4.The 2011 Definitive Guide arms you with market research techniques no machine can replicate and most of your competitors will never know to hunt for.
5.We have created SIX Niche Expert Modules that fine-tune your game plan and business model, depending on your focus.
How I would love to take everyone back to the “golden days” of Google AdWords when 25-cent clicks were plentiful and you could “get away with” almost anything.
But time moves in only one direction and it’s not 2004 anymore. Back then you could make two or three tweaks and trounce your competition.
Today your blade needs to be a lot sharper.
3% of the advertisers get 50% of the traffic and by this time next year the number will be 2%.
One year from now, 2% of the advertisers on Google will have 50% of the traffic. Because there’s still only ONE first page of Google search results.
Yeah, I know, that’s not happy-happy, joy-joy. It’s not what you want to hear. But if you know me, you know I tell it like it is. I won’t send you into battle with plastic swords and helmets. I arm my students with the best and latest information and I have redoubled my commitment with this latest salvo.
OK, so I’ve told you the bad news. Here’s the good news:
1.Being in the top 2-5% of advertisers who get 30% to 60% of the traffic is NOT rocket science. It simply requires that you slice your campaigns in more dimensions than most advertisers.
2.There’s a LOT of pond scum out there. People who are blind, naked, ignorant and clueless. Outperforming the bottom 90% of advertisers is NOT as hard as it sounds. In fact it’s reduced to having a state-of-the art checklist and a few advanced techniques in your bag of tricks.
3.A well-built Google account is harder to knock off than ever before. Yes, there are all kinds of robotic search-and-destroy programs for affiliate marketers that replicate Google campaigns. But there are dozens of campaign fine-tunings that these robots cannot discern, and the 2011 Definitive Guide reveals these adjustments to you.
4.The 2011 Definitive Guide arms you with market research techniques no machine can replicate and most of your competitors will never know to hunt for.
5.We have created SIX Niche Expert Modules that fine-tune your game plan and business model, depending on your focus.
