What is the marketing management process?
2. What are the basic elements of a marketing strategy?
3. What are the four components of the SWOT Analsyis? Give an example of each.
4. Explain the four strategic elements of the marketing mix.
5. Please discuss the major types of growth opportunities.
6. Discuss the five dimensions of the marketing environment. Give an example of each.
7. Please discuss NAFTA and the European Market.
8. Please explain each: senior citizens, baby boomers, Generation X and Generation Y as they relate to marketing.
9. Describe ethical problems related to marketing research, product strategy, distribution strategy, promotional strategy, and pricing strategy.
10. What is sustainability?